The Executive Vice President of Sales & Marketing (“EVP”) holds the top sales and marketing position at the publicly-traded Hall of Fame Resort & Entertainment Company (the “Company”) and its three key business verticals: Hall of Fame Village’s themed-based destination assets, Hall of Fame Village Media, and Hall of Fame Gaming. The EVP of Sales & Marketing is a leader in sales and marketing strategy, as well as someone who can oversee all aspects of revenue generation activities including but not limited to; partnerships/sponsorships, events and concerts, as well as booking and programming for all Hall of Fame Village powered by Johnson Controls venues: Tom Benson Hall of Fame Stadium, Play Action Plaza, Sports Complex, Hotel, Water Park, Constellation Center for Excellence, Center for Performance, etc. This role employs deep national and regional community engagement to help customers and partners share in the growth and prosperity of one of the fastest-growing immersive experiential sports and entertainment companies in the United States.
Responsibilities include: strategic plan development and day-to-day planning, implementing, managing, and controlling of all sales, marketing, and brand oversight activities of the Company. This will include direct responsibility for client development and engagement, sales projections, revenue forecasting, and revenue budgeting as well as new product development and modeling. The individual must be an experienced and seasoned sports and entertainment marketing executive with the ability to manage diverse operations and apply consistent and sound financial and business practices with proven work in a fast-paced, innovative environment. The EVP of Sales & Marketing manages a team of sponsorships/partnerships sales and marketing professionals who oversee all aspects of sales and marketing operations and executions. This position reports directly to the President and CEO of Hall of Fame Resort & Entertainment Company and is a key member of the Executive Leadership Team.
Provide leadership in the development and execution of short- and long-term strategic marketing and revenue objectives.
Strategic development of sales and marketing for Hall of Fame Resort & Entertainment Company, including: budgeting, forecasting, sales strategy, and new product development.
Maintain and continue to establish key relationships within the national sports marketing landscape, brands, agencies, media, ongoing trends and market research, customer needs/expectations, and measurements and metrics.
Provide ongoing recommendations to strategically enhance financial performance and business opportunities.
Drive new business development activity, to include: event development, sponsorship/partnership growth by category, evaluate new business verticals for company growth, support selection of key operational partners that will also generate revenue/sponsorship activity.
Other duties as assigned.
Vision and Strategic Thinking: Sets and champions a clear future direction. Addresses issues to sustain competitive edge and maintain market dominance. Anticipates needs and priorities.
Entrepreneurship: Champions innovation and encourages new ideas. Builds momentum to get things done by communicating clearly and consistently. Acts decisively. Helps others to successfully manage organizational change. Recognizes successes and informed risk-taking.
Integrity: Is ethical and honest in all dealings. Keeps confidences and is highly responsible in managing strictly confidential information. Treats others fairly and equitably. Delivers what is promised. Is respected by others.
Accountability for Results: Sets goals and high standards to accomplish these goals. Follows through on all commitments. Has a sense of direction and keeps focused, but knows when to be flexible and adapts accordingly. Maintains a positive attitude despite stress, frustration and ambiguity; recovers quickly from disappointments and setbacks. Questions how things were done in order to develop ways to do things more efficiently. Encourages diverse thought and welcomes contributions.
Relationship Management/Collaboration: Builds, maintains and values positive relationships inside and outside the organization. Allocates effort to understanding and meeting needs of customers and targeted prospects, The NFL, Pro Football Hall of Famers, and community leaders. Assists others in accomplishing their goals. Communicates effectively and speaks and writes clearly. Listens and values contributions of others.
Learning Agility: Learns technology, new systems, and processes to improve job proficiency. Inspires and encourages others to learn and grow in their careers.
Coaching and Development: Encourages and inspires employees’ development and long-term career growth. Conveys high expectations for others. Regularly provides helpful guidance and advice.
Execution: Ability to take plans and execute against them to implement profitable outcomes for the company.
Undergraduate degree in Marketing and Sales, Master’s degree preferred.
Skilled sales and marketing professional with 20(+) years of management experience, with progressively responsible leadership roles.
Proven partnership & collaboration capabilities.
Digital media knowledge and experience required.
15-20(+) years of Sports and Entertainment Marketing Industry expertise.
PC proficiency is essential (Google and Microsoft environment).
Strong financial, P&L, and budgeting skills.
Able to work in a high volume and fast-paced environment.
Excellent oral and written skills.
Detail-oriented with a focus on accuracy.
Ability to present at all internal and external levels of stakeholders, including the company Board of Directors.
Experience working in a public company environment preferred.
Must be available to work in Canton, Ohio
Dental & Vision
About Hall of Fame Resort & Entertainment Company
The Hall of Fame Resort & Entertainment Company (NASDAQ: HOFV, HOFVW) is a resort and entertainment company leveraging the power and popularity of professional football and its legendary players in partnership with the Pro Football Hall of Fame. Headquartered in Canton, Ohio, the Hall of Fame Resort & Entertainment Company is the owner of the Hall of Fame Village powered by Johnson Controls, a multi-use sports, entertainment, and media destination centered around the Pro Football Hall of Fame’s campus. Additional information on the Company can be found at www.HOFREco.com.
About Hall of Fame Village powered by Johnson Controls
Hall of Fame Village powered by Johnson Controls, a Hall of Fame Resort & Entertainment Company Destination, is a mixed-use sports, entertainment, and media destination located in a 200-acre tourism development district in Canton, Ohio. The Pro Football Hall of Fame Museum will serve as the heart of the Hall of Fame Village powered by Johnson Controls campus, surrounded by the varied components being built around it. In total, there will be ten additional components that will shape the landscape of George Halas Drive. This once-in-a-lifetime project and company builds upon the Pro Football Hall of Fame’s mission, values, and vision positioned as “The Most Inspiring Place on Earth!” for all those who will play the Game, played the Game, and love the Game.
Today, Hall of Fame Village powered by Johnson Controls includes two active components, the National Youth Football & Sports Complex and Tom Benson Hall of Fame Stadium, and the infrastructure to support additional expansion plans. Tom Benson Hall of Fame Stadium is a 23,000 seat, best-in-class, sports and entertainment stadium which hosts the Hall of Fame Game (always the first nationally televised NFL game of the season), the Hall of Fame Enshrinement for NFL players, and the Concert for Legends (hosted previously by Tim McGraw, Maroon 5, and Imagine Dragons), as well as the football programs of Canton McKinley High School and Walsh University, the Black College Football Hall of Fame Classic, and many more events year-round, quickly becoming an elite entertainment venue for the region. Additional information on the Company can be found at www.HOFVillage.com.
Hall of Fame Resort & Entertainment Company and its subsidiaries are equal opportunity employers.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.