Townehall Place
Job description
Assisted Living and Memory Care Sales and Marketing
The Community Relations Director primary role is to ensure targeted occupancy levels are maintained in all designated areas. This position involves representing the facility in community outreach, including participation at events and sponsorship opportunities.
Reports to: Executive Director
Essential Job Specific Duties/Responsibilities
1. Responsible for recruiting new residents.
a. Assists in maintaining occupancy in all campus areas.
b. Conducts scheduled and unscheduled tours.
c. Initiates phone calls to market available housing options.
d. Coordinates resident move-in process with all departments.
e. Maintains wait list, signs new resident contracts, and collects applicable fees. f. Coordinates move-outs, transitions, and refund process.
g. Promptly handles all phone inquiries, returns calls in a timely manner, and mails marketing information packets to prospects
h. Completes documentation utilizing prospect-tracking software.
i. Assists Director of Marketing with marketing plan and budget for the campus to be submitted to the Executive Director.
2. Supports and assists in the development of marketing collateral material needs in conjunction with the Director of Marketing.
a. Provides strategies for advertising, providing direction and content points for Executive Director.
b. Assists with information updates to the facility’s website.
3. Accurately completes admission process.
a. Interviews/visits prospective residents.
b. Completes application process to screen prospects for admission approval. c. Contacts nurse manager or designee to set up pre-admission assessment.
d. Meets with new resident and resident’s representative prior to admission to communicate level of care and financial responsibility.
e. Assumes responsibility for timely and accurate completion of admission contract and supporting documentation.
4. Ensures new resident orientation.
a. Inspects resident room prior to admission.
b. Notifies appropriate staff of expected resident and coordinates resident’s move-in process with support services departments.
c. Welcomes resident and family, escorts them to their living area, and completes orientation with resident.
5. Facilitates and ensures the delivery of admission reports and communication.
a. Assembles admission packets.
b. Maintains accurate inquiry logs, tracking inquiries and providing data to Director of Marketing.
c. Contributes articles for corporate and facility newsletters, and ensures the newsletter is sent to referral sources.
d. Assists with planning and coordinating community and referral source events.
6. Assists Director of Marketing with public relations.
a. Identifies advertising and public relations opportunities to promote the facility.
b. Ensures that all policies are followed related to videotaping/photography and release of confidential or privileged information.
7. Identifies community leaders and groups that are key public contacts for the facility.
a. Creates a conduit between community groups and leadership to ensure a two-way flow of information related to issues and programs for the campus.
b. Coordinates community sponsorship opportunities.
c. As appropriate, serves as facility representative at key community events/meetings.
d. Serves as key contact for general public inquiries from all sources.
Must be able to pass background check, drug test and a negative Covid-19 screening.
Paid Training:
- Yes
Management:
- Store Manager
- Ops Manager
Typical end time:
- 5PM
Typical start time:
- 8AM
Work Remotely
- No
Job Type: Full-time
Ability to commute/relocate:
- West Bloomfield Township, MI 48323: Reliably commute or planning to relocate before starting work (Preferred)
Education:
- Bachelor’s (Preferred)
Willingness to travel:
- 25% (Preferred)
Work Location: One location
