Mark Medical Care
SUMMARY: Directs, administers, and/or coordinates assigned marketing department activities.
DUTIES AND RESPONSIBILITIES:
- Assists in developing strategic marketing plans to meet goals and objectives of the practice.
- Develops and maintains assigned marketing budgets.
- Assists in planning and coordinating the marketing of current and new products.
- Develops and coordinates the production of marketing and promotional materials and programs including but not limited to print, electronic media, trade show, direct mail, and signage.
- Oversees production of marketing materials; monitors for quality and corporate identity guidelines.
- Develops plans, programs, and promotions to improve market penetration and meet practice objectives.
- Coordinates and manages market research and competitive analysis; utilizes knowledge and prepares reports as needed.
- Develops, implements, and maintains procedures that enhance the efficiency of the marketing team.
- Attends seminars, conventions, conferences, and trade shows as needed; prepares post-event reports and analysis.
- Assists with development and maintenance of consistent practice image throughout all marketing and promotional materials and product lines.
- Assists with new product and service announcements.
- Assumes primary ownership for practice Websites content, look/feel, and functionality. Interfaces with technical development team.
- Develops and executes proactive media relations strategy designed to cultivate relationships with targeted media and generate publicity that increases practice awareness.
- Writes and distributes press releases and other communications materials; posts press releases to web site.
- Plans and manages public relations activities during trade shows, conferences, and industry events; manages press conference schedules and promotional activities with the press at trade shows;
- Handles incoming media calls from local, regional, national, and trade media.
- Building and executing social media strategy through competitive and audience research
- Setting up and optimizing company pages within each social media platform
- Generate, edit, publish and share content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Builds effective relationships and trust with patients and potential patients by listening to their needs and educating them about the practice and services that are most appropriate to their situation.
- Sells products by recognizing opportunities and interacting with patients
- Performs other related duties as assigned by management.
SUPERVISORY RESPONSIBILITIES:
- Directly supervises employees within the department(s).
- Indirectly supervises employees within the department(s).
- Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws.
- Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
QUALIFICATIONS:
- Bachelor’s degree (B.A.) or equivalent in related field. Or five years related experience and/or training; or equivalent combination of education and experience.
- Commitment to excellence and high standards.
- Excellent written and oral communication skills.
- Excellent presentation skills.
- Strong organizational, problem-solving, and analytical skills.
- Ability to manage priorities and workflow.
- Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm
- Demonstrated ability to plan and organize projects
- Proficient on Microsoft Office
- Proven leadership and business acumen skills
- Proven ability to handle multiple projects and meet deadlines
- Good judgment with the ability to make timely and sound decisions
- Creative, flexible, and innovative team player
COMPETENCIES:
- Project Management–Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.
- Customer Service–Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service; Responds to requests for service and assistance; Meets commitments.
- Oral Communication–Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
- Written Communication–Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
- Teamwork–Balances team and individual responsibilities; Exhibits objectivity and openness to others’ views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone’s efforts to succeed.
- Judgment–Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
- Attendance/Punctuality–Is consistently at work and on time; Ensures work
- Innovation–Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others’ attention.
PHYSICAL DEMANDS AND WORK ENVIRONMENT:
- Occasionally required to stand
- Occasionally required to walk
- Continually required to sit
- Continually required to utilize hand and finger dexterity
- Continually required to talk or hear
- Continually utilize visual acuity to operate equipment, read technical information, and/or use a keyboard
- Occasionally less than 25 pounds
Job Type: Full-time
Pay: $50,000.00 – $105,172.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
Willingness to travel:
- 25% (Preferred)
Work Location: Multiple Locations
