Title: Senior Brand Advisor
Location: Hybrid NYC
Kantar is the world’s leading marketing data and analytics company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
Our insights colleagues are experts in human understanding. With expertise covering brand, innovation, creative, media, commerce and customer experience, they help clients define what brands should stand for, how to disrupt and renew their offer, how to connect with audiences and how to win with consumers and customers.
Key strategic leader and brand advisor to our most senior client stakeholders. Responsible for leading strategic analyses at both global and market-specific level. As brand expert, this person would be accountable for leading Brand project team and guiding brand recommendations for one of the largest CPG companies in the world.
Leads design and delivery of strategic brand measurement systems and platforms capable of assessing impact of marketing initiatives and guiding strategic direction of brand
Coordinates with support team to identify, collect and present insights with high-quality story-telling and clear actionability
Develops and evangelizes Brand thought leadership across client organization industry and within organization, using client, industry and Kantar data and insights
Excels at thoughtful and creative implementation of custom research and analytics to solve client brand strategy problems
Partners with Kantar’s sales and strategic client teams to identify, design and sell brand solutions
Leads strategic pitches and renewals; accountable for solution architecture, design and costing for proposals
Cultivates employee satisfaction by championing Kantar Brand Community and developing a high-performance team
Supports project profitability and Brand solution revenue growth by delivering effective solutions to clients in a timely manner and within budget
Leads development of strategic, actionable recommendations for client’s business based on subject matter expertise, the findings from research/analysis and Kantar best practices
Leads and develops learning/upskilling programs to enhance team members’ technical knowledge and solution expertise; ensures team members are completing training and development steps
Partners with Global account leadership to share client needs and feedback to help drive solutions delivery
Essential Knowledge & Experience
8+ years of custom market research design experience
Expertise in interpreting and applying Brand Equity data to drive growth. Ideally familiar with Kantar’s Meaningfully Different equity framework
Experience using research & analytics to inform brand management and marketing strategies
Creative, out-of-the-box problem solver that can take a highly customized approach to research and analytic design
Can-do attitude with experience successfully managing complexity, is driven, takes initiative, demonstrates ownership and can manage challenging situations.
Excellent communication skills (verbal and written) with the ability to use logical reasoning and problem-solving
Excellent presentation skills with demonstrated success in leading presentations to senior level clients
Bachelor’s degree in market research/marketing or related social science and analytic subject areas. Masters or Ph.D. preferred
Essential Skills & Capabilities
Proficient in quantitative research methodologies
Proficient in reporting and developing custom POVs
Proficient in application of factor analysis, key driver modeling, time-series modeling and insights
Provides technical leadership for maximum client impact
Ability to plan/architect complex solutions and bring together the right capabilities, and lead cross functional teams
Comfort with client engagement and ability to understand and solve client problems
Fosters continuous improvement across account team and broader organization with key focus on elevating impact and efficiency in delivery
Motivates/leads individuals & teams, stewards team culture
Clear and effective written and verbal communication skills
Confidently delivers messages and exemplifies Kantar values
Comfortable speaking to senior client stakeholders
We provide a comprehensive, highly competitive benefits package, including
Medical plans with comprehensive, affordable coverage for a range of health services
Health Savings Account/FSA
Dental, Vision and benefits to cover unique healthcare needs
401k with matching
Tuition Reimbursement, Commuter benefits
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted, and are allowed to flourish in a space where their mental health and wellbeing is taken into consideration. We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.
At Kantar, the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients. Kantar is committed to inclusion and diversity; therefore, we welcome applications from all sections of society and do not discriminate on the basis of age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status or any other legally protected characteristics.
PRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited ( Kantar ). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager.
The salary range for this role in New York is 109,100.00 – 181,800.00 USD Annual. Your final base salary will be determined based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
New York, World Trade CenterUnited States of America
Kantar Rewards Statement
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.
We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.
We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.
Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.