The Talent Marketing Manager will develop and execute dynamic talent marketing programs to attract top talent to EquipmentShare. In this role, you will own and execute content strategy for the EquipmentShare Careers website, LinkedIn and other social channels with the goal of bringing qualified candidates into our recruitment pipeline in support of EquipmentShare’s People First strategy.
EquipmentShare is dedicated to creating a connected jobsite for the modern contractor. We deliver user-friendly technology solutions that help contractors maximize their equipment uptime, reduce risk exposure and increase productivity. EquipmentShare’s product offerings include an improved equipment rental experience, fleet tracking and asset management software, hardware security solutions and predictive service and maintenance applications.
EquipmentShare is the fastest-growing, independently owned construction equipment rental company in the country. We serve dozens of markets across the U.S. and are on track to create a national footprint in every major market in the country by the end of 2023. Our branch locations are equipped with a broad range of construction equipment, ranging from 150-foot telescopic booms to 120,000-lb. track excavators.
EquipmentShare’s rapid growth goes beyond meeting a demand for equipment rentals in booming new markets. Instead, our mission begins with our rental product, and it’s a testimony to our ability to improve industry standards and better serve the customer. Our expansion and customer retention is a validation of strong contractor demand for the smart jobsite technology we’ve built into our rental fleet. And it’s just the beginning of our journey to establishing a global presence.
Your Opportunity to Grow With Us
The EquipmentShare team is a close-knit group of professionals who all share an interest in providing a service and product that improve our customer’s experience. Above all, we care about building something people want, and the only way to do that is by assembling a skilled, passionate and talented team. Our mission is to improve productivity and efficiency throughout the entire construction industry, and our people are how we make achieving that goal possible.
We’re seeking a Talent Marketing Manager who loves a challenge and wants the opportunity to grow with a fast-paced company. Industry competitors often have layers of tenured management that create barriers to career advancement. The opportunity for career growth is unparalleled at EquipmentShare, where you’ll find no shortage of challenging yet fulfilling work, chances to build new skills and supportive teammates who will push you to achieve your best.
Oversee a comprehensive talent marketing strategy that creates brand awareness and successfully draws qualified candidates to the top of the recruiting funnel through social media campaigns, eblasts, digital ad retargeting and SEO
Collaborate with HR leadership and EquipmentShare’s internal recruitment team to generate applications, address recruiting challenges, improve the candidate experience and foster positive interaction between potential candidates and EquipmentShare
Own and execute channel recruitment content strategy for EquipmentShare’s social media outlets, primarily LinkedIn, with input from a variety of stakeholders including HR, PR, product marketing, executive office and others. Analyze data to assess channel effectiveness for overall brand engagement
Serve as key stakeholder for EquipmentShare’s Careers website and suggest improvements to maximize impact to potential applicants
Monitor external employment sites such as Indeed and Glassdoor; plan and execute activities for engaging reviewers and driving quality applicants to the EquipmentShare Career site
Determine and execute plans to increase brand recognition for EquipmentShare Careers for EquipmentShare’s 140+ US locations. Utilize marketing techniques to articulate differentiated employment positioning for specific markets, leveraging the overall brand guidelines and EquipmentShare value proposition
Develop key messaging and content to support overall talent marketing and brand awareness strategy; build a repository of content, resources and assets for use in recruitment and corporate communications
Work with HR leadership to create and execute on paid and organic marketing campaigns that drive candidate pipelines and provide recommendations on optimizing talent sourcing
Maintain strong relationships and work closely with EquipmentShare’s internal creative teams to develop collateral in support of both to employer and recruitment strategies to attract top talent
Develop and deploy quality corporate content for the Careers website and social channels as needed
Support corporate PR outreach by promoting and driving community awareness of a variety of initiatives such as philanthropic campaigns, corporate wellness events and STEM outreach programs
Collaborate with Internal Communications to promote a positive candidate-to-associate transition
Skills & Qualifications
Bachelor’s degree in business, marketing, PR or another similar field (preferred)
Minimum of 5-7 years of experience working in marketing, human resources or corporate communications
Proven experience delivering results in employer branding/recruitment marketing
Experience working with digital advertising, social recruitment and content strategies to support recruitment efforts
Superior writing and presentation skills
Why We’re a Better Place to Work
Seriously great culture: Sure, we work hard, but family and personal wellbeing come first. Our workplace is supportive, fun and feels like a family-operated business because it is!
Health benefits and Life Insurance: Full medical benefits, rewards for healthy habits and an onsite gym with personal training available.
Competitive compensation packages plus a 401k match
Casual work environment: Flexible and collaborative work environment with in-office and remote positions available
Ergonomic setup and new tech
Wellness benefits: On-site fitness facility, rock climbing wall, walking trail and chef-prepared meals and snacks.
Rewards for your hard work: Gift cards, dinner for your family every month on us, happy hours and fun events to say thanks for your contribution