BOARD International SA
BOARD is the #1 decision-making platform. Founded in 1994 and Headquartered in Chiasso, Switzerland, Board International has enabled more than 3000 companies worldwide to effectively deploy Business Intelligence, Corporate Performance Management and Predictive Analytics applications on a single platform. The Board platform allows companies to achieve a single, accurate and complete view of business information and a full control of performance across the entire organization.
Founded in 1994, Board is a privately held company headquartered in Chiasso, Switzerland and Boston, USA, with 25 global offices on five continents.
Based on the evaluations of its employees and candidates, Board Deutschland has repeatedly been rated as one of the top 5 % employers in Germany on Kununu. It has been recognized as a “Top Company” in 2022.
Are you passionate about customer relationships and B2B marketing, eager to learn and ready to hit the ground running while working in an international environment? Then this role is made for you. Board International is looking for a motivated Regional Customer Marketing Manager to join our team to help build and deliver customer-centric marketing programs in Central Europe (DACH region, Benelux, and Eastern Europe), focusing on customer retention, expansion, and advocacy. Reporting into the Head of Customer Marketing, your role will have the following strategic responsibilities:
- Design and implement customer-centric campaigns to support sales on renewals, referrals, cross-sell and upsell opportunities
- Lead and manage customer engagement and communication programs
- Connect with customers to ensure continued education and success throughout the relationship lifecycle
- Identify key customers that can act as advocates through case studies, speaking opportunities, analyst references, etc.
Additionally, you will be focusing on a number of tactical activities:
- Manage upsell/cross-sell campaigns to the installed base of customers to grow pipeline and closed deals in conjunction with the Account Management tea
- Create automated campaigns in Marketo to target the installed bas
- Manage customer database to ensure customer profiles are complete and contact information is accurate and actionable
- Understand the regional installed base of customers including products purchased, vertical information, use cases, location and willingness to speak to the press, act as sales or analyst references and speak at events working closely with Account Managers / Account Owner
- Manage case studies, video testimonials, references, press releases and analyst reviews and customer participation in various events and webinars
- Help foster the feeling of community amongst customers via customer specific events, webinars and regular communications
- Work closely with global customer marketing and customer success team to track and hit targets for NPS and other key metrics pertaining to the role
- Working collaboratively and sharing best practices with global customer marketing team
REQUIREMENTS:
- Previous experience in field marketing, customer marketing or installed base marketing
- Degree in marketing, communications or other relevant majors
- Excellent stakeholder management skills
- 3 years’ experience in a senior marketing role
- Passionate about customer marketing with fantastic interpersonal skills
- Understanding of the BI and CPM industry is a plus
- Microsoft Office expertise
- Familiarity with Salesforce and Marketo is a plus
- The desire to meet and exceed measurable performance goals
- Strong organizational and time management skills
- The ability to work independently and under pressure
- Excellent written and verbal communication skills in German language
- Business fluent English is required
- Creative, fun and open minded
Board International is an equal opportunity employer and is committed to a diverse and inclusive workforce.
Your personal data will be stored for as long as it is necessary to process the job applications that you submitted and for the provision of the service that you requested. Your personal data may also be processed for the fulfillment of the obligations provided for by law. Your data will in any case be deleted without unjustified delay once the aforementioned legal obligations have been fulfilled. Your personal data are collected and used by Board International SA and/or its subsidiaries that are located in the EU or outside on the basis of the appropriate safeguards provided by the European Regulation 2016/679. At any time you may request to access, to correct and/or delete your personal data used by Board International SA or by its subsidiaries for recruiting purposes.
For further question, please refer to our Privacy Policy at https://www.board.com/en/privacy-policy
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